Newtone
Founded in 2017, Newtone captures the spirit of American vintage through a distinctly French point of view. Inspired by 70s rock music, road movies and iconic thrift-store finds, the brand is known for its relaxed silhouettes, washed finishes and graphic tees and sweats that already feel like old favourites. Each piece is individually treated and finished in Newtone’s own workshop in Marseille, giving the collections their unmistakable lived-in character.
Newtone brings something different to the Poplin portfolio: a sense of nostalgia that feels completely relevant today. We are drawn to the brand’s ability to turn everyday essentials into pieces with personality, combining craftsmanship with a playful, rock-inspired attitude. Its effortless approach to dressing and instantly recognisable aesthetic make Newtone a natural addition to the Poplin selection.