At Poplin Agency, we do things a little differently.

In a fast-paced fashion wholesale and B2B market that often feels cold and transactional, co-founders Capucine and Sébastien built Poplin on a simple belief: exceptional fashion should come with genuine connection.

Fifteen years into the fashion wholesale business, Capucine and Sébastien are still endlessly captivated by the craft, the weight of a raw linen, the grain of a rich knit, and the sheer magic of a beautifully constructed piece. From apparel and clothing to shoes and accessories, we believe every great collection starts with quality, character, and craftsmanship.

But what truly sets Poplin apart isn't just our passion for textiles and fashion; it’s how we do business.

" We run our agency like a family:
Grounded, transparent, and built on real relationships.
And around here, a smile is always on the house. "

WHY POPLIN FEELS DIFFERENT

• A Tactile Passion: We don't just look at clothes; we feel them. We bring a deep, hands-on appreciation for apparel, clothing, fabrics, shoes, accessories, craft, and design to every brand we represent.

• Warmth over Pretense: No cold corporate walls here. As a B2B fashion agency and wholesale partner, we build sincere, long-lasting partnerships with brands, retailers, and buyers, grounded in trust, empathy, and mutual success.

• 15+ Years of Smart Strategy: Beyond the warmth is a sharp, proven business engine. With more than 15 years of experience in fashion wholesale, B2B sales, distribution, and brand representation, we navigate market dynamics, sales, and brand positioning so our partners can thrive sustainably.

FASHION WHOLESALE ACROSS BENELUX

Based in Belgium, Poplin Agency connects distinctive fashion brands with professional buyers, retailers, boutiques, and stores across Belgium, the Netherlands, and Luxembourg.

As a fashion wholesale agency and B2B supplier partner for the Benelux market, we represent brands across apparel, clothing, shoes, and accessories, helping them build meaningful relationships with the right retailers and grow their presence in the region.

“ We as Poplin Agency are curious, passionate, and open to the world.
Whether you’re stopping by our showroom
or collaborating on a strategic roadmap, expect high-level fashion wholesale expertise wrapped in warm energy. “

Pop (l) in, say hello, and let’s grow together.