Pockies
Pockies started with one simple idea: underwear with pockets. What began as a playful concept has grown into a lifestyle brand built around comfort, functionality and a healthy dose of humour. From loungewear to everyday essentials, Pockies approaches fashion without taking itself too seriously.
That personality is exactly why Pockies belongs at Poplin. Alongside our more refined and fashion-driven labels, the brand brings humour, accessibility and a relaxed energy to the portfolio. We believe a strong brand doesn’t always need to be serious to make an impact — sometimes a clever idea and a distinctive personality are more than enough.